![]() ![]() Mailchimp is good at using gifs to quickly show people step-by-step tutorials, and you can do the same for your company, whatever kind of company it is. They’re also extremely helpful if you want to show tutorials or point out directions. Gifs are awesome for showing off your collection and giving a particular impression of your brand, rather than just telling people how great you are. Instead, they have put three colours that all appeal to different shoppers. If they only put the bright pink bag, it’s likely that they’d turn off quite a few of their customers. If they had just sent out a photo of the black one, which may be their best selling one, anyone who is really bored by neutral colours would look at it and be uninterested. This is a great tactic because they can catch the attention of a lot of their fans without having to know each one’s favourite colour. They’ve announced a new product line, but use a gif to show all the variations instead of just choosing one. Not only does it show a whole lot more product photos than they would have been able to in another format, it almost replicates the feeling of being in a club or other fast-moving and fun environment. They’ve simply put what seems like their whole collection in one gif, moving in rapid succession from one frame to the next. But that’s fine, because it says a ton but manages to keep it simple. ![]() Pass-Port sent us an email that was almost all just this one gif. The fact that they’ve turned it into a gif, with the “Now” sign flashing, makes the viewer realise that the sale is very current (and therefore probably won’t be available later on). Before it was a simple but strong image that made their current deal clear. National Express made a gif that does the same thing. P.S., notice the little pointer that pops up at the bottom? That’s a subtle symbol showing the viewer that they can click on the gif and get to their newly-announced collection. This simple movement makes the viewer want to watch all the way through for several seconds, giving them time to consider going to BONOBOS’ website rather than deleting the email right away. But they’ve added coloured patterns in the back (presumably some of which are featured in their new line). Make your announcements more engagingīONOBOS uses the traditional announcement format in their email, with simple block letters that just say NEW. Here are a few ways companies are using gifs to get a point across in an email. They’re more visually engaging than a photograph, take less space and time than a video, and can be used to tell different kinds of stories. This post goes over effective strategies for using gifs, and how to make and upload one into a MailChimp email. You can use them to react to your customers who post on social media, or as part of your marketing campaigns. Halfway between a photo and a video, a gif is a great way to get a message across. Gifs are incredibly effective for businesses because they breathe new life into visual campaigns. Remember when images were just plain old photos? Now they move! It seems pretty magical. ![]() Gifs are a short animation that uses photo and video to create an image that goes through several frames in just a couple seconds. The gif! It’s one of the best inventions of the internet-meme era. ![]()
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